Bombardier’s
soon to be certified Global 7000 business jet was last week named a winner of
the 2018 Red Dot Product Design award in Essen Germany. The Global 7000 was
selected by the 39-person jury from more than 6,300 submissions nominated from
nearly 60 countries competing in several categories. The Red Dot award honors
innovation, concepts and visions. The strict judging criteria focused on the
level of innovation, functionality, formal quality, ergonomics and durability,
among others.
Brad Nolen, vice-president, Marketing and
Product Strategy, Bombardier Business Aircraft said, “We like to refer to our
clean-sheet Global 7000 aircraft as ‘the aircraft designed without compromise.’
The aircraft succeeds not only in elevating the overall in-flight experience,
it also ups the ante for performance, speed and range, and it is clearly
changing the game in the private jet industry.” When I speak about good design,
I am referring to more than just an attractive product. All of the products are
characterized by outstanding functionality.
Established in 1955, the Red Dot Design award
is an international design competition and
one of the most sought-after recognitions for design and innovation excellence
worldwide. All laureates will be celebrated at the award ceremony in Essen’s
opera house, the Aalto-Theater, on 9 July.
(Evangle Luo of TTFLY shared with you)
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